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Performance & data

The intelligence layer that replaces lost signal.

Cookies are gone. Device IDs are going. The platforms that win the next decade are the ones that can still answer the only question that matters: who is actually listening? Our bespoke DMP turns large-scale RTB activity into high-value, consent-based audiences — identifying real intent per vertical instead of renting stale segments.

DATA ENRICHMENT

Every impression,
enriched.

  • 50+ first-party signals attach to each request — language, geo, device and OS, carrier, connection type, content category, genre, ad position, session depth and live user context.
  • 1,500+ predictive AI models score, segment and optimize in real time, holding campaign KPIs without manual guesswork.
  • Audience discovery by genre, language and behavior builds unique data layers competitors simply don't have access to.
  • Privacy-first by design. Built entirely on consented signal — GDPR-aligned, IAB TCF v2.2, CCPA and GPP ready. No third-party cookies. No device-ID dependency.
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Signals per impression
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User data points
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Predictive models
THE DATA, IN FULL

Every dimension a buyer
asks for.

Mediaverse resolves signal across seven categories on every impression — the inputs DSPs, agencies and brands use to target precisely, verify quality and prove outcomes. All consented, all first-party, none reliant on third-party cookies or device IDs.

📍

Audience & demographic

Privacy-safe audience cohorts modeled from large-scale RTB behavior — never PII.

Age rangeGender (modeled)Interest affinityPurchase intentLifestyle segmentB2B / consumerCustom seed audiencesLookalike expansion
🌎

Geographic

From country down to postal precision, with consented location only.

CountryRegion / stateCity / DMAPostal codeLat / long (consented)Geo-fencingPoint-of-interestTimezone
📱

Device & technical

The full device and connection fingerprint for compatibility and quality.

Device typeMake & modelOS & versionScreen sizeCarrierConnection (WiFi/5G)IP (truncated)Browser / app version
🎬

Contextual & content

What the user is engaging with right now — the strongest cookieless signal.

IAB content categoryGenreApp / publisherKeywordsContent ratingLanguageSentimentBrand-safety tier

Temporal & behavioral

Timing and engagement depth that separate a glance from genuine attention.

DaypartDay of weekSession depthSession durationFrequency / recencyEngagement scoreListen-through rateViewability history
🔐

Consent & compliance

Every signal carries its legal basis, so activation is auditable end-to-end.

TCF v2.2 stringGPP stringUS Privacy (CCPA)GDPR consentCOPPA flagLMT / DNTPurpose flags
HOW BUYERS ACTIVATE IT

Data that's ready to
act on.

🎯

Curated PMP deals

Pre-packaged Deal IDs combining premium supply with a target audience and quality filters — drop the ID into your DSP and activate. No setup overhead.

📊

Custom segments

Build audiences from any combination of the dimensions on this page — seeded from your first-party data or modeled from ours, refreshed continuously.

🔗

Data clean room ready

Match and measure against your own data in a privacy-safe environment — no raw identifiers exchanged, full overlap and incrementality reporting.

Real-time
Signals resolved at bid time — no waiting on stale daily segment files.
Deterministic
Built on observed, consented behavior — not probabilistic guesswork.
Transparent
Log-level delivery so every targeting and measurement decision is auditable.
Portable
Activate in your DSP, your clean room, or via curated Deal IDs — your choice.
PERFORMANCE MARKETING

Precision targeting,
built on our own pipes.

Alongside audio and display, Mediaverse runs US-privacy- and GDPR-compliant performance campaigns designed around precise audience targeting. Using technology developed on our programmatic infrastructure, we help brands reach relevant users across mobile environments and scale with clarity and control — AI-based optimization holds the KPI, not a spreadsheet.

Audience targeting

Technology-based segmentation derived from large-scale RTB activity identifies relevant audiences per vertical and improves performance without guesswork.

Omnichannel reach

Mobile, in-app audio and gaming placements under one roof — scale a mobile app or connect through sound, with one partner and one report.

KPI-locked optimization

1,500+ predictive models tune bids, creatives and frequency in real time, consistently maintaining the KPIs your plan was sold on.

Signal where the industry
lost it.

First-party, contextual and real-time — let's put it to work on your next campaign.